Project Information
Challenge
A second-generation family-owned retailer, operating successfully in a local market, sought to expand into neighboring regions but lacked the expertise and resources for strategic scaling. Concerns included identifying profitable new locations, managing the financial risk of expansion, and maintaining the brand’s reputation in new markets.
Solution
We partnered closely with the family to create a comprehensive growth strategy, including market research to identify optimal locations and consumer demographics. Additionally, we facilitated funding through a mix of debt and equity solutions tailored to their financial situation. We also provided operational support, helping them streamline supply chains and train new regional teams.
Outcome
Within 18 months, the retailer opened five new locations in high-potential areas. This expansion doubled their revenue while retaining the brand’s local charm and customer loyalty. The family has since embarked on a second growth phase, targeting even broader markets.